Campaign for the “Open Day” event at the Royal Academy of Art (KABK) of the Hague (NL).
Different types of materials were gathered to create the symbolic image of an hatching egg, representing the growth, progress and maturation that student experience during their art study. The ceramic typeface as well as the intricate details of the egg’s shell were the striking element of the campaign, playing with the viewer’s imagination.
Collaboration with Selina Landis
Photo credit: Tommy Smits and Katarina Juricic
01/12 > Outside banner on the front side school’s building. (12m x 4m)
04/12 > Ceramic typeface created for the campaign.
05/12 > Campaign poster. (A0). Photography: Tommy Smits.
06/12 > Campaign poster. (A0). Photography: Tommy Smits.
07/12 > Campaign poster. (A0). Photography: Tommy Smits.
08/12 > Campaign poster. (A0). Photography: Tommy Smits.
10/12 > Countdown. Instagram story.
11/12 > Video animation used for the livestream organized by KABK during covid time.
12/12 > “Save the date” activation. Animation for social medias.